Anchor Food Professionals Malaysia Official Launch

Globally the Foodservice market is growing at a rate of 6% per annum. Capitalising on the growth of the foodservice sector, dairy giant FONTERRA from New Zealand will be rolling out its new global food services brand, Anchor Food Professionals.

The Anchor Food Professionals reflects the way foodservice team is doing business now i.e working alongside customers to bring business and product solutions that answer questions such as improving profitability and reducing waste.

Picture from Anchor Food Professionals website

In Malaysia, Anchor brand is already a leader in the dairy segment, when we dine in restaurants, hotels, cafes, bakeries or grab and go from quick service restaurants, chances are we would have a taste of FONTERRA’s dairy products such as its super cheesy and extra stringy Anchor Mozzarella Cheese, Anchor Culinary Creams, Anchor Cream Cheese, and not forgetting their awesome Anchor Butter.

Speaking at the unveiling of the Anchor Food Professionals brand and team, Ms Linda Tan, Head of Anchor Food Professionals Malaysia, said that Malaysia is one of the first markets to roll out the new proposition which will see them acting as true consultants, working behind the scenes to deliver exciting new tastes and products for chefs, bakers, caterers, commercial kitchens, hotels, restaurants, quick service restaurants, and cafes.

According to her, the team will assist businesses with all aspects of their operations, from front-of-house presentation, and pricing and promotion, to enhancing yield and taste delivering exciting new menu options.

Picture from Anchor Food Professionals website

By getting to know the customers’ businesses, Anchor Food Professionals is using this knowledge and optimising dairy ingredients using Fonterra’s world leading research and development capability to meet specific needs of chefs, bakers, and restaurant owners.

“With the rapid growth in the food services business due to the changing lifestyles of consumers, Anchor Food Professionals will help our customers keep up with this growth. Our food experts and in-house chefs will help food operator take their businesses to a different level, giving them a competitive edge”, said Ms Linda.

Malaysia is one of the first few markets to roll out Anchor Food Professionals globally. With this new rollout, our services to our customers will extend beyond what we have always been doing, which is delivering a great product that chefs love; she continued.

Picture from Anchor Food Professionals website

Globally, Fonterra will be rolling out its’ all new Anchor Food Professionals to over 50 countries with more than 5,000 customers. The global Anchor Food Professionals team expects to be an NZ$ 5 Billion business by 2023 with this move, putting the Anchor Brand neck to neck with leading consumers brands worldwide.

Anchor Food Professionals Video.
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