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Ever wondered how beer is produced, we recently got an invitation for an exclusive VIP brewery tour of Carlsberg Brewery in Shah Alam Selangor Malaysia. This visit is in conjunction with the Probably The Best Brewery Tour Campaign. For more information how you can win an all expenses Probably The Best Brewery Tour
Carlsberg hosted a VIP brewery tour ex-beer-ience giving members of the media a sneak preview of Probably the Best Brewery Tour in advance of its first batch of contest winners. While touring Probably the Best Brew House and experiencing Probably the Best Lounge in its brewery in Shah Alam, Carlsberg also unveiled the first grand-prize and first-prize winners of Probably the Best Brewery Tour consumer promotion held in conjunction with its 170th global birthday celebration.
“The 170th anniversary of Carlsberg is a chance for us to pay tribute to the beer that is ‘always sharing’. It is all about the science that comes from beer knowledge and the art that brews high-quality beers from natural ingredients. Through Probably the Best Brewery Tour campaign, we celebrate Probably the Best Beer in the World, Carlsberg,” Lars Lehmann, Managing Director of Carlsberg Malaysia shared.
“We will reward 20 consumers to explore Carlsberg’s 170 years of beer discoveries in its homeland in Copenhagen and another 1,800 consumers to see, touch, smell and taste the quality natural ingredients of our brews through a VIP brewery tour ex-beer-ience in Shah Alam,” Lehmann added
From the moment we set foot at Probably the Best Lounge, we were greeted by beautiful brand ambassadors serving a buffet of welcome brews that consists of Carlsberg Smooth Draught, Somersby Apple Cider, Kronenbourg 1664 Blanc and premium Connor’s Stout Porter.
Upon learning more about the Carlsberg Malaysia’s brewery and brands through an insightful and interesting presentation by Marketing Director Charles Wong, we were chauffeured in a luxury MPV to Carlsberg’s gallery at the production plant.
The media entourage had the chance to see, touch, smell and taste the beer at Probably the Best Brew House – a normally restricted area. At the sensory experience room, members of the press were briefed on the aroma of hops, the taste profile of yeast and the look of beer liquid with and without purification.
“Nowadays, there are more discerning beer drinkers who care about what makes of a lager or stout,” said Piotr Zajac, Master Brewer cum Supply Chain Director of Carlsberg Malaysia. “They want to know what are the ingredients used and how it is made.”
While many know that wine comes from grapes, “very few actually know that Carlsberg beer comes from natural quality ingredients – namely malt/barley, hops, yeast and water” said Zajac. “Inviting consumers into our brewhouse to learn more about the natural quality ingredients and the art of brewing, bottling and packaging is an excellent way to showcase our brews.”
For more information about Carlsberg’s Probably the Best Brewery Tour campaign, please visit http://ift.tt/1KP5ndY.